O processo de logística integrada nos hotéis de selva na cidade de Manaus

Abstract

The Amazon is a region with high tourism potential, known worldwide and explored by entrepreneurs, who invest in jungle lodge-style hotels in the Amazon rainforest. However, managing the value chain integrated with logistics is a great challenge, in which the aim is to maintain harmony between the hotel activities and the surrounding forest. This project analyzes the contributions of integrated logistics in the management of jungle lodges near Manaus. This characteristic was explored using a qualitative approach, taking as its object three jungle lodges near the city of Manaus. Tools of secondary data collection were adopted, including: direct observation and semi-structured interviews, in order to understand the dynamic of the value chain applied to integrated logistics. As a contribution to the study, it was identified that the value chain only works perfectly when it is integrated with the tools of a system that enables the activities to be carried out, and the problems of each jungle lodge to be solved in an efficient and clear way