POLÍTICAS PÚBLICAS DE TURISMO NO ESTADO DO AMAPÁ NO PERÍODO DE 2003 A 2007

Abstract

This research presents the Public Tourism Policies of the State of Amapá for the period 2003/2007, in order to understand how they were built. It seeks to characterize the tourism system of the State through the systemic model; to recognize its tourism policies, using the National Tourism Plan for 2003/2007 and the Regionalization Tourism Program Roteiros do Brasil (Itineraries of Brazil); and to analyze the tools used in its implementation. The methodology used a literature review and document research. The literature review allowed the identification of the policies proposed within the state, while the document research enabled an understanding of how these policies were implemented. The analysis was carried out through the tourism programs and projects in the State of Amapá during the period 2003/2007, using the policy tools proposed by Bramwell (2001), namely: Encouragement, Financial Incentives, Public Investment; and Regulation. During the research, another tool was developed, called "Stakeholder Commitment", which enables their level of involvement in the public tourism policies of Amapá to be determined. Based on the tools, some Themes were created, which were used to observe and understand better how these policies on tourism in the State were formed. Based on the results of the analyses, using the political tools, it was observed that public tourism policies in the State of Amapá, in the period 2003/2007, were supported by the National Tourism Plan 2003/2007, though its macro-programs and the Tourism Regionalization Program Roteiros do Brasil , with its political guidelines and operational modules, enabling the constitution of public tourism policies of the State of Amapá to be determined.