O PROCESSO LOGÍSTICO DE EVENTOS: um estudo de caso da Oktoberfest de Blumenau SC

Abstract

Tourism event presents itself as one of the most promising activities in Brazil in recent years. It is estimated that moved the economic scenario with numbers representing, what made him be considered as one of the ramifications of the most rapidly developing tourism in the world. Tourism as an activity to be multidimensional and multifaceted, encompassing various economic sectors in a single segment, so the logistics processes must be planned and structured to be implemented so that specific goals are achieved. In that sense, the growth of the events is leveraged by the volume of profitability, this amplitude that permeates the logistics services. The dynamics of managing this process consisted in loosening of logistics processes. The research study focused on the methodological approach of the value chain as suggested by Porter (1999), with the aim of analyzing the logistical process of the Oktoberfest in Blumenau, SC. This study, qualitative, had as a method to structure a case study. As a tool for data collection, we used the literature review, direct and participant observation, supplemented by semistructured interviews. Research results point to a great evolution in logistics processes in the components of the system of logistics for the event and the existence of different processes that adapt according to each stage of the event (pre-event, transevento and post-event). However, we stress the continuing need to improve logistics processes in the segment of the event, aiming to meet the expectations of the logistics network and the quality of services offered