A logística e a cadeia de valores de eventos científicos: estudo de caso do VIII seminário ANPTUR 2011

Abstract

Events are dynamic happenings that need to be linked to a specific study related to the logistic process, integrated with the value chain. This integration is directly related to the search for excellence in the provision of services, in view of huge variety of services. The objective will be to investigate the logistics processes of scientific events in the pre-, tarns- and post-event phases, in order to improve their rationalization, taking as the object of this study the VIII ANPTUR Seminar 2011. The method was based on the theoretical background related to the theme of the study, which is an exploratory study using a hypothetical-deductive approach, followed by a case study. The data collection was divided into two phases; the first based on the literature and databases, and the second based on the application of a questionnaire applied to managers of the association, and direct observation in the pre- and tarnsevent phases, with qualitative analysis of the seminar. The result enabled the object of the study analysed to be linked to the theory logistics defended by Porter (1972) establishing the value chain of the seminar in the respective phases, with possible application to other types of events