Estudo do processo de adaptação estratégica de uma cooperativa médica a luz do monitoramento ambiental e formulação de estratégia

Abstract

The theme of this work is environmental monitoring, the formulation of strategies, and strategic adaptation. Its purpose is to understand the process of strategic adaptation of a medical cooperative, based on the perceptions of decision makers during the period 1998 to 2009, concerning environmental monitoring and strategy formulation. It considers environmental monitoring according to Aguilar (1967), using Pettigrew s (1987) typology in the process of strategic adaptation and identifying the process of formulation of strategies according to the typology of Mintzberg (1973), who describes three different ways for the organization to formulate strategies: enterprising, adaptive and planned. As for the purpose of this work, it opted for a qualitative approach, with semi-structured interviews, after which the recorded responses were transcribed and categorized in tables and analysis. The results of the research and analysis indicate that of a total of 11 decisions, observing Aguilar s (1967) model, 45.6% involved informal search, 8.8% formal search and 45.6% the conditioned view. In relation to Mintzberg s (1973) typology, it was observed that 54.6% used the enterprising strategy, 27.2% the planned, and 18.2% adaptive. Therefore, in relation to monitoring, they were divided between informal search and conditioned view, and in terms of strategic behavior, the enterprising style was the most frequent one